Built by Affiliates Who Got Tired of Bad Software
Started this in 2019 after watching my own affiliate network lose $47K to attribution gaps in Q4. The platform we were using? Charged us $2,400/month and couldn't tell us which traffic sources were driving actual deposits versus bonus hunters.
So we built what we needed. Real-time tracking that doesn't break when players use VPNs. Commission structures you can change without developer tickets. Fraud detection that catches synthetic traffic before you pay for it.
The Team Behind the Platform
We're 23 people split between Denver and remote. Half the engineering team came from ad tech (Google, TradeDesk). The other half? Former affiliate managers who know exactly how operators game the system.
No venture funding. No board pushing us to inflate numbers. We grew on revenue because the product actually solves problems.
What We Actually Do
- Attribution tracking - Server-side fingerprinting that survives cookie deletion and app-to-web handoffs
- Payment automation - Net-30 settlements with automatic tax withholding for 1099 compliance
- Fraud prevention - Machine learning models trained on 8M+ player sessions to flag suspicious patterns
- Regulatory compliance - State-level geofencing, responsible gaming integrations, audit trails that actually pass review
Who Uses This
Our typical customer runs 15-50 affiliates across casino, sports betting, or both. They're doing $500K-$8M in annual affiliate payouts. They came to us because:
- Their old platform couldn't handle multi-brand tracking (had to run separate instances)
- Support tickets took 72+ hours to resolve during peak season
- They were paying for features they'd never use while missing basics like postback URL customization
We also work with white-label partners who rebrand our stack for their own affiliate programs. If you've signed up with a "proprietary platform" in the last year, there's a 40% chance it's our code under the hood.
How We Think About Pricing
Most SaaS in this vertical charges percentage-of-revenue. We don't. You shouldn't pay more just because your affiliates perform better.
Flat monthly fee based on tracked player volume. First 10,000 players/month included. After that, $0.08 per incremental player. No commission splits. No revenue caps. No surprise invoices when you have a good month.
Get in Touch
Best way to reach us: [email protected]. If you want a demo, use the calendar link on the homepage. Average response time is 4 hours during business days (Mountain Time).
We don't do high-pressure sales calls. You'll talk to someone who actually uses the platform daily. They'll tell you if we're a fit. Sometimes we're not - and that's fine.
Built by Affiliates Who Got Tired of Bad Software
Started this in 2019 after watching my own affiliate network lose $47K to attribution gaps in Q4. The platform we were using? Charged us $2,400/month and couldn't tell us which traffic sources were driving actual deposits versus bonus hunters.
So we built what we needed. Real-time tracking that doesn't break when players use VPNs. Commission structures you can change without developer tickets. Fraud detection that catches synthetic traffic before you pay for it.
The Team Behind the Platform
We're 23 people split between Denver and remote. Half the engineering team came from ad tech (Google, TradeDesk). The other half? Former affiliate managers who know exactly how operators game the system.
No venture funding. No board pushing us to inflate numbers. We grew on revenue because the product actually solves problems.
What We Actually Do
Who Uses This
Our typical customer runs 15-50 affiliates across casino, sports betting, or both. They're doing $500K-$8M in annual affiliate payouts. They came to us because:
We also work with white-label partners who rebrand our stack for their own affiliate programs. If you've signed up with a "proprietary platform" in the last year, there's a 40% chance it's our code under the hood.
How We Think About Pricing
Most SaaS in this vertical charges percentage-of-revenue. We don't. You shouldn't pay more just because your affiliates perform better.
Flat monthly fee based on tracked player volume. First 10,000 players/month included. After that, $0.08 per incremental player. No commission splits. No revenue caps. No surprise invoices when you have a good month.
Get in Touch
Best way to reach us: [email protected]. If you want a demo, use the calendar link on the homepage. Average response time is 4 hours during business days (Mountain Time).
We don't do high-pressure sales calls. You'll talk to someone who actually uses the platform daily. They'll tell you if we're a fit. Sometimes we're not - and that's fine.